Description
Fords – Full color 9 1/2″ x 13 1/2″ ad that says that buying a Ford is the “Safest place to put your new-car dollars”. The timing of this ad would indicate to me that the next model year had already been released but Ford was trying to clear out some of the previous year’s models. There are three different models shown in the ad with the top one being a Blue Two-Door bearing a license plate saying “1953” being driven on a rutted dirt road. The two headlines by this car claim that “You get ‘Worth More’ Performance” and “You get a ‘Worth More’ Ride”. Below this is a picture of a Red Four-Door Customline where the lady is using her key to open the trunk while a man stands behind her holding several suitcases and a golf bag full of clubs. The headline here claims “You get ‘Worth More’ Convenience” and “You get ‘Worth More’ Economy”. At the bottom of the ad is a picture of a lady easily parallel-parking a Green Two-Door Crestline as the headlines assure you that “You get ‘Worth More’ Styling” and “You get ‘Worth More’ Ease-of-Handling”.
Source: November 9, 1953 Life magazine.
