Description
Black and white 9 3/4″ x 14″ ad that is to celebrate The Twenty-Eight Millionth Ford Car. The picture shows Four other Ford cars: “Behind the 28 millionth Ford car, which comes off the line April 8, 1940, are other famout Ford “millionth cars”: the 25 millionth, produced Jan. 18, 1937; the 20 millionth, April 14, 1931; and the 15 millionth Model T, May 6, 1927. Thirteen Million Cars In Thirteen Years!”. The ad then says that “Under one management, the Ford Motor Companyh has built and sold 28,000,000 Ford cars. No other maker even approaches this total. No other has so many cars on the road today. How has it been done? Not by building a “cheap” car. People do not go on buying a “cheap” product for thirty-seven years. Not by squeezing workers to achieve a low price. This company took the lead years ago in paying higher wages, shortening hours and improving working conditions. Not by monopolistic methods. Henry Ford has always encouraged competition. He has made his company’s inventions and technical advances available without charge to any one who wanted to adopt them. Free competition in the industry has presented a constant challenge to find ways of offering better and better value to the public. The Ford Motor Company holds the lead in total number of cars built and sold because it has met this challenge with more than ordinary vision and skill – backed by a set of business principles which the American people respect and approve. As the 28,000,000 cars have been produced, the company’s experience has continued to accumulate. Its facilities have continued to increase. Profits have been consistantly turned back into the business to provide the means for offering still greater value. The Ford Motor Company today knows how to build a better car than it has ever built – it has the resources to built it – and it is building it. In the few moments it takes you to read this advertisement, half a dozen of the finest Ford cars that have yet been built – part of the twenty-ninth million – will come off the assembly lines”.
Source: May 20, 1940 Life magazine.
