Description
Full color 9 1/2″ x 13″ ad that is for the fact that Firestone Town & Country Tires were “Guaranteed To Go Thru Ice, Mud Or Snow Or We Pay The Tow!”. At the top of the ad there is a drawing that shows someone pulled off to the side of the road trying to get out of the snow as another car passes him by, traveling with no trouble at all. As the ad headline claims, “And…they’re unmatched for whine-free dry pavement mileage!”. The ad goes on by asking if you’ve “Ever get stuck on a lonely road at dusk? Panicky feeling, isn’t it? Don’t take chances this winter. Put Firestone Town & Country Tires on your car NOW. They’re guaranteed to go through ice, mud or snow or your Firestone Dealer or Store will pay the tow. Firestone can make this Guarantee, because ONLY Firestone Town & Country Tires gives you Triple-Action Traction – even pulling action…extra non-skid action…extra self-cleaning action”. This ad goes on with more claims and promises to get you out of poor conditions.
Source: December 3, 1963 Look magazine.
