Description
1974 – Black and white 7 3/4″ x 10 1/2″ ad that makes the claim that the Fiat is the most popular Small Car in Europe. There is a picture of a large amount of cars lined up five wide and extending back out of the picture. The headline claims that “These are the small cars Europeans have to choose from.” before showing a picture of a Fiat and stating that “This is what they choose”.. The text says that “A lot of American car buyers are thinking small for the first time” and urges you to use the years of experience that European owners have acquired. It states that “The plain fact is that Fiats offer more car for the money” and reasons that “If you’re about to invest close to three thousand dollars in a small car, this is something you ought to consider”.
Source: May 20, 1974 Newsweek.
