Description
1967 Fiat 850 – Black and white 7″ x 10 1/2″ ad that talks about the two different styles of the 850 that were available. There is a picture that shows a Fiat 850 Spider with the top down and an 850 Coupe each parked facing a different direction in what is supposed to be a drive-in restaurant. Each car has a tray perched on a window and the car hop is walking away from the camera as the headline brags that “Fiat solves the topless controversy”. The text explains that you will always “Get that King-of-the-Road feeling with Fiat“ and gives you the option of “Top or Topless” with the “popular new Fiat 850“. It gives a price for the Spider of $1998 and for the Coupe of $1795. It continues by giving some general accolades for the Fiat cars and, when asked about economy, claims that “They almost live on love”.
Source: May 1967 Playboy.
