Description
Black and white 7 3/4″ x 10 3/4″ ad for their Instant Laundry Product. There is an overhead picture of a beach where a family has set out their towels, toys, picnic basket and their shoes and your attention is drawn to the one towel that is whiter than white. The headline says “Bright by the sea…the towel that’s naptha-clean” and the text claims that “if you’ll use Instant Fels-Naptha every wash-day”, all of your wash will be this clean, this bright and the tattle-tale detergent-gray will be a thing of the past. The text reminds the reader that every single granulate of Instant Fels-Naptha combines both natural golden soap and gentle naptha which are nature’s two most effective cleaners. The ad claims an additional bonus too, now the makers have added glycerin which will soften your hands as you scrub the dirt out of every single piece of your family’s clothing.
Source: July 1954 Good Housekeeping.
