Description
Black and white 7 3/4″ x 11 1/4″ ad for their Soap for Clothes. There is a series of five pictures that tell a story of how a mother learned that Fels-Naptha will “Banish ‘Tattle-Tale Gray'”. The story starts with a picture of several children who are having a circus with two children covered in a white sheet and being introduced as “Togo Wildo – the only White Baby Elephant in captivity”. One of the little girls in the audience shouts out as she points “Fake! That Elephant isn’t white – it’s gray.”. Another child tells her to “Pipe down, Bess. This is your Aunt Mazie’s sheet and it’s as white as she gets ’em.”. Mazie, sitting nearby, clenches her fists to her cheeks and cries “Gracious! I’m embarrassed to tears!” while her earnest friend assures her that even though she works hard, “your clothes DO have Tattle-Tale Gray”. She confides to Mazie that she started using Fels-Naptha to take the gray out of her clothes and is pleased with the results. Mazie promises to try it and claims that she will “take you and Bess to a real circus” if it does everything that she says. The last picture shows the three of them at a real circus being happy about Fels’Naptha and about seeing “Real Elephants”.
Source: April 1937 Good Housekeeping.
