Description
Full color 9 1/2″ x 13″ ad that announces that “New Fab now has pure white Borax”. On a vast expanse of white in the ad is a little box of this product with the caption announcing a “Brand new box…Brand new secret of whiteness”. The text predicts that Borax is “the secret of whiteness for years to come” and states that Fab with Borax “costs no more than any leading detergent without Borax”.
Source: May 4, 1965 Look magazine.
