Description
Black and white 7 1/2″ x 10 3/4″ ad for their Brassieres. The ad has a picture of a model staring at the camera as she stands wearing only an Exquisite Form 505 which, according to the headline, is designed “For fit without fidgets…switch to Exquisite Form 505″. The ad text claims that by wearing this bra women can avoid The Heave-Ho, they can get No Ride-Up and they can avoid The Wash Out. This style was available for $1.50 with other styles to $3.00.
Source: April 1954 Woman’s Day.
