Description
Black and white 5″ x 13″ ad for their Equilizer Bra. There is a picture of a woman preparing for a night out as she combs her hair dressed in an Equilizer Bra and a voluminous skirt while the headline asks “What goes on…? in her dressing room!”. The text talks about the self-adjusting cup sections and mentions enough positive changes it will make that I am surprised that all women didn’t buy one. It gives the sizes available and gives a price of $2.50 for the Equilizer Nandeau-Style 192 and $4.00 for the Equilizer Strapless-Style 892.
Source: October 1952 McCall’s.
