Description
Black and white 9 3/4″ x 7″ ad for Ex-Lax – The Original Chocolate Laxative. This ad has a picture of a lady smiling as though she has just won a million dollars: bright-eyed, her hair tied with a little ribbon on her hair and a smile so big, it makes you wonder. The headline claims that “Women look better – feel better!”. The ad goes on to say “That’s why they help to make this the most widely used laxative in the whole world! Women value the fresh, healthy look that compels admiration. To get it, to keep it – they are constantly trying, and rejecting, many products that promise to help. But when they do find one that really helps – like Ex-Lax, for example – they are intensely loyal. They stick with it, talk about it, recommend it! And that’s one reason why Ex-Lax is the most widely used laxative in the world today. Millions of women regard Ex-Lax as a real aid to health and beauty, because they have proved that its smooth, thorough action brings new freshness…because they have found, just as you will find, that Ex-Lax helps them to look better and to feel better. Ex-Lax works by the ‘gentle nudge’ system. This system is a simple, easy, effective method of giving you a thorough cleaning out. Ex-Lax just gives your intestines a gentle nudge at the point where constipation exists. Evacuation is easy, comfortable – and complete. After taking Ex-Lax, you’ll feel clean. You’ll feel more alive. And you’ll be grateful for the absence of the strain and nausea that make the action of a harsh purgative so unpleasant. Another thing – Ex-Lax tastes just like a delicious chocolate. Children actually enjoy it, and it’s just as good for them as it is for you”.
Source: May 17, 1937 Life magazine.
