Description
Black and white 9 1/2″ x 13 1/2″ ad for Lux Toilet Soap with actress Evelyn Keyes. The ad has a picture of her in a romantic moment with Glenn Ford in their new movie Mr. Soft Touch and she gives much of the credit for her “irresistible appeal” to the fact that she uses Lux Soap. She explains that she works “the creamy, fragrant lather well in” before she will “rinse and pat with a towel to dry”. A picture in the ad shows that two sizes were available and the claim is made that “9 out of 10 screen stars use Lux Toilet Soap – Lux Girls are Lovelier!“.
Source: April 1949 Woman’s Home Companion.
