Description
Black and white 9 3/4″ x 13 1/2″ ad that is for the Ethyl Corporation Gasoline. This ad has a drawing of a scene where a “1909 Stoddard-Dayton was typical of its day and proved quite popular. Priced at $2,500, if offered a four-cylinder, 36-horsepower engine. It was manufactured in Dayton, Ohio”. In this picture there seems to be seveal of these cars parked on the grounds as a ballon is picking one up and taking it away. Below this, the ad text starts off with “Today As Yesterday. Cars run their best on the best gasoline“. It then says that “Early-day automobile manufacturers often devised fantastic stunts to publicize their cars. One promoter actually hung a car and driver from a huge balloo and sent them sailing oven Indianapolis, Indiana. Probably he was trying to prove that his car had ‘high’ performance. However, today’s car owners have their feet very much on the ground when it comes to their cars’ power and performance. And millions of them have found the way to get the best out of a modern high compression engine is by using Ethyl gasoline. Next time you stop for gasoline, look for the Ethyl emblem on the pump. You’ll enjoy the powerful difference between gasoline and Ethyl gasoline”. There are other cars in this ad with stories to tell. There is a 1953 Studebaker, a 1916 Owen and a 1933 Lever.
Source: June 1, 1953 Life magazine.
