Description
Black and white 10″ x 13 1/2″ ad for their Hi-Octane Gasoline. There is a large drawing of a 1924 Chrysler that has pulled up in front of a Country Club so the gentleman driver can help the ladies from the car. The caption mentions that this is one of the earlier automobiles that really needed a higher octane gasoline than what was being offered. There are other smaller drawings of later automobiles that could and did benefit from Ethyl hi-octane gasoline. These include the 1929 Ruxton, the 1931 Marmon, the 1937 Bantam and the current 1952 Chrysler that is pulling up to a set of pumps and the attendant has already pulled the nozzle from the Ethyl gas pump. The text mentions that in the previous sixty years there have been two thousand makes of cars built in the U.S. but the number has fallen to only twenty. The claim is made that the few that have survived were able to supply the public with things that they wanted which included performance which made it necessary for a higher octane gas, like Ethyl.
Source: June 30, 1952 Life magazine.
