Description
1929 Essex – Black and white 8″ x 11″ ad for the car that is ready to be “The Challenger”. There is a picture of a car speeding over the crest of a hill and the headline claims there is “No evading this challenge” and talks about comparing cars in Fast Getaway, in Speed, in Endurance, in Hill-Climbing, in Size and Roominess, in Appearance and Smartness and in Economy. The claim in this ad is that, in all of these categories, Essex will win your endorsement. You can get “A Big Fine Super-Six” in a Coach for $695, in a 2-Passenger Coupe for $695, in a Phaeton for $695, in a Coupe (with a Rumble Seat) for $725, in a Standard Sedan for $795, a Town Sedan for $850, a Roadster for $850 or in a Convertible Coupe for $895. As if this wasn’t enough, Standard Equipment on these cars includes 4 hydraulic shock absorbers, electric gas and oil gauge, radiator shutters, saddle lamps, windshield wiper, rear view mirror, electrolock, controls on steering wheel, starter on dash and you will find that all bright parts are chromium plated.
Source: April 1929 Successful Farming.
