Description
1927 Essex Super Six – Black and white 8″ x 11″ ad for what makes this car special. The headline calls attention to “Well Understood and Real Values” and brings up the fact that “there is $200 to $300 more visible value in this new Essex Super-Six than in its great predecessor” and compares the changes in this car to farmers staying away from “incompetent cheapness”. There is a picture of a 4-Door Sedan with a price tag of $795 and the ad mentions the Coupe for $745 (with removable rumble seat $30 extra) and the Coach for $735. The ad gives a list of what it calls “Costly Car Details” that you get with the purchase of this car. These include New size – larger, longer, roomier, plus Vertical lacquered radiator shutters, wider, heavier fenders that are not normally found in this price class, you will get Bendix four-wheel brakes, silenced body construction, five-inch tires – extra large, wider doors, the worm and tooth disc design steering mechanism that is used only by costly cars, an electro-lock type of theft protection, a fine grade patterned velour upholstery, wider, higher, form-fitting seats, new instrument board finished in polished ebony, a starter on the instrument board and a steering wheel of black hard rubber with a steel core with light, horn and throttle controls.
Source: February 1927 Farm Journal & March 1927 Successful Farming.
