Description
Full color 9 3/4″ x 13 1/2″ ad that is for Dutch Masters Cigars. This Christmas ad has a picture that shows a snow-covered evening where the scene is showing a Tobacco shop nearby with a church just around the curve and a house or two behind the church. There has been a little bit of snowfall in this picture with the tracks of a vehicle or two having driven by. The Tobacco store, well lit up with a Merry Christmas wreath hanging on the window, has a Dutch Masters Cigars sign hanging in front of the big window. The ad headline asks “How can you tell when it’s Christmas time?” and, then answers it by saying that you can “Look into a child’s shining eyes – you’ll see Christmas there. See a neighbor’s friendly wave, hear his cheerful greeting – you’ll know Christmas is near. And now, in the darkened village, you can tell. Your friendly neighborhood store still lights the snow-quiet street. As in times past, this is a favorite place for Christmas shopping. For here, folks find the gift that always earns a sincere ‘Thank You’. A box of truly fine cigars – mild, yes…tastefully mild Dutch Masters“.
Source: December 17, 1956 Life magazine.