Description
Full color 7 3/4″ x 11 3/4″ ad that illustrates the difference between Cheap Paints and their White Lead Exterior Paint. This ad, describing a product later deemed to be a hazard to our health, shows how the Cheap Paint will chip and flake-off causing you to have to scrape and burn what it is still left on before repainting you house. Dutch Boy, with that amazing Lead, “wears down by a slow gradual chalking”. This will leave a smooth, unbroken surface which will make it easier to repaint. The ad also talks about the Dutch Boy Easy Payment Plan and mentions the various locations where the National Lead Company, the parent company, was located.
Source: March 1937 Better Homes & Gardens.
