Description
Three color 5″ x 13″ ad for Durkee’s Coconut. This ad has a headline of “Free Premium! Easy-to-use Coconut Coloring Kit” before it begins with the rest of the text. It says “Add Rainbow glamour to your deserts with gaily colored Durkee’s Coconut. Give everyday cakes, pies and other desserts that Special Occasion look. Your family and friends will love tender-sweet Durkee’s Stayfresh flavor, too. So easy to use, each Durkee’s Coconut Coloring Kit contains four pure food colors – red, yellow, green and orange in convenient tablet form. Simply mix a color tablet with water and add to regular white Durkee’s Stayfresh Coconut“. It has a picture of a lady opening a package of this product and it says “Stayfresh Tree-Ripened Flavor! Durkee’s patented Stayfresh method of processing tree-ripened coconut keeps it fresh and moist, seals all the luscious flavor right inside. Buy Durkee’s Stayfresh Coconut at your grocer’s today…amd be sure to look for the handy coloring kit inside the package”.
Source: March 19, 1956 Life magazine.