Description
Full color 9 3/4″ x 13 3/4″ ad that is very similar to the previous ad. This ad, for their Dubonnet Aperitif Wine, also has a copy of the painting of Weber’s, Paris in it but in this one, the first headline tells us that “American’s who know Paris say: Try Dubonnet and Soda – the ideal summer drink“. It then says that “Now that Dubonnet is made here, you’ll want to enjoy this famous drink of France as a delicious warm weather treat. So easy to serve; so economical, too. Just serve Dubonnet in tall glasses with tinkling ice cubes and sparkling soda, and you will know why traveled American’s call it “the ideal summer drink”. Dubonnet is a little tangy, a little sweet. Its zestful flavor is like nothing else – created by a formula which has been kept secret for 100 years”.
Source: June 24, 1946 Life magazine.
