Description
Full color 9 1/2″ x 13 1/2″ ad for their Zerone and Zerex Anti-Freezes. The ad has a cartoon that shows a lot of story lines going on around a man who did not prepare his car for the first freeze and is now paying the price. All of the neighbors are either tossing snowballs, offering advice on what he should have done or covering the ears of the youngsters who are near the cursing car owner. The ad shows both of the cans and gives a price of $1.25 for a quart of Zerone and $3.50 for a quart of Zerex.
Source: October 24, 1949 Life magazine.
