Description
Full color 10″ x 14″ ad for their Shampoo. There is a soft picture of a seductive blonde flipping her hair under the headline that says “New! a shampoo that SILKENS your hair!”. The text talks about the lightening-quick lather and calls it “milder than castile” and says that it is “so mild you could use Drene every day!”. The ad shows the bottle next to the box and assures you that “This is a New Drene“.
Source: April 1953 Woman’s Home Companion.