Description
Full color 9 1/2″ x 13 1/2″ ad with a cartoon strip by Johnny Hart of Harmon. This ad reinforces the fact that Dr. Pepper is “Distinctively Different…for today’s light’n lively taste”. The cartoon shows two cavemen standing at a “Drinks” vending machine with stone coins in the hands of one of them. He turns and asks his friend “Do you want Brand X” and receives a negative reply. He tries “Brand Z” and receives a very negative reply. Finally he gets to the third choice and asks “Then how about a Dr….” but is interrupted at this point by a dinosaur who pops his head over a hill and offers “Zonk!”. The last frame shows the dinosaur with his tongue out, standing next to the second man who is offering the advice “Better make it two”. There are three pictures of a young couple shooting arrows pretty accurately into a target while drinking Dr. Pepper as the text talks about the taste of a cold Dr. Pepper. It also mentions their low-calorie Dr. Pepper and shows a picture of both bottles standing next to each other with the low-calorie product labeled dietetic.
Source: August 20, 1965 Life magazine.
