Description
Dodge Pickup – Full color 9″ x 12″ ad that discusses the variety of shoes this truck will fill. There are several photos of a Blue Pickup highlighting different virtues. The first picture wees it as a truck that Looks Good, the second sees it as a Hard-Working Truck and the third shows it with a camper on the back and two men preparing to hunt. The ad feels that anything that works this hard is “dntitled to a weekend off”. The ad headline asks “Isn’t a truck that looks this good and works this hard entitled to a weekend off?”. It is priced nose-to-nose with Ford and Chevy trucks and the extra toughness at the same price seems to be a smart buy.
Source: October 1, 1965 Life magazine.
