Description
Dodge Dart – Full color 10″ x 13″ ad showing two views of a red Dart filled with six members of a family. The ad headline alerts us “Compact families, if you’ve grown larger Dart’s for you”. The text explains that this car may fit the “definition” of a compact but as far as interior room and the power of the engine it is a big car. It assures you that the economy, both at the gas pump and the purchase price is still there.
Source: October 11, 1963 Life magazine.
