Description
Dodge Darts – Full color 10″ x 13 1/2″ ad that tells you that “You’re going to like what’s happened to Dodge“. The picture shows two of the models of the Darts. The upper model is a White Dodge Lancer GT which qualifies as America’s first Sports Compact. The lower model is the Dodge Dart 440. They want you to consider these facts. The 440 is “a full-sized, low price Dodge that will accelerate 7% quicker than last year’s comparable model and do it on 5% less fuel”. The Lancer “has bucket seats, an excellent ride and plenty of snap”. They both have rustproofed bodies and both will go 32,000 between grease jobs. “Come in and drive the new lean breed of Dodge“.
Source: November 3, 1961 Life magazine.
