Description
Dodges – Full color 9 1/2″ x 13″ ad that Introduces the 1963 Dodges. There is a sequence of two drawings, the first shows one couple already in a Blue four-door Dodge as the second couple dances gleefully as they prepare to enter.The headline promises that “Everyone who sees it gets carried away” and in the second picture the four are being driven away “Beautifully”. The text talks about the four best reasons for buying a 1963 Dodge, the looks, the price, the room and the low-down on upkeep. It mentions the length of time before oil changes and grease jobs are needed and that there were five different engines to choose from. At the lower right hand corner there are small drawings of the three basic models.
Source: October 12, 1962 Life magazine.
