Description
Dodge Custom Royal Lancer – Full color 10″ x 13″ ad shows a red four-door supposedly in motion with the headline stating there is “Just one way to find out…Take command…get the thrill first hand!”. The ad text refers to the “flair-fashioned beauty” and brings attention to it’s “surging power” and it’s “unbelievable handling ease”.
Source: April 25, 1955 Life magazine & June 1955 Holiday magazine.
