Description
Black and white 9 1/2″ x 13″ ad for their Dial Deodorant Soap now with AT-7. The ad has a picture of a young lady who is taking a shower and she seems to be singing. The ad headline says that she is “Singing in the Rain”. It says that “The nicest kind of showers are with Dial Soap. No better way to get rid of perspiration odor all day, either. That’s because Dial with AT-7 removes bacteria that cause odor. Keeps you fresh and nice around the clock. Another way of saying, people who like people like Dial“.
Source: April 6, 1962 Life magazine & May 8, 1962 Look magazine.
