Description
Black and white 9 3/4″ x 13 1/2″ ad for Dial Bath Soap. This ad shows a young lady taking a shower and, in her wet absorption of water, she is showing that she is very, very excited to be having her picture taken. The ad text starts with the headline asking, “You’re kidding” then continues on by asking “Worry about perspiration odor? Not me. Not since Dial came along. Dial removes odor-causing bacteria so effectively it’s America’s leading deodorant soap. Buy anything but Dial? You’re kidding”.
Source: August 14, 1964 Life magazine.
