Description
Black and white 9 1/2″ x 13 1/2″ ad for their Deodorant Soap that encourages you to “Live a little!”. There is a picture of a happy person lathering up in the shower and the text assures you that when you do this, “you’ve seen the last of perspiration odor for the day”. It explains that this is “a pure, gentle soap blended with a first-rate deodorant – AT-7” and claims “That’s why millions of people who like people like Dial“?.
Source: August 29, 1960 Life magazine.
