Description
Full color 7 3/4″ x 10 3/4″ ad for their new color in Men’s Shoes, Now Brown. The ad shows a picture of one of these shoes and the text explains the trouble they went to in trying to name it. They “ran a bunch of names up the flagpole” and after dismissing many other names they settled on Now Brown. Like the caption under the picture admits, it “Just proves that you don’t find thrilling ideas hanging around flagpoles”.
Source: April 1968 Playboy.
