Description
Full color 9″ x 13 1/2″ ad that offers, “For Distinguished Service”, an award to White Label Blended Scotch Whisky from John Dewar & Sons. There is a drawing of a soldier on a horse in this ad, along with the information that they offered “Prints…Ready To Frame” for the price of 25 cents. Next in this ad are a list of the “Honours Of The Cameronians (Scottish Rifles)”, about 30 of them are listed. Then it has the “Honours of Dewar’s White Label Medal Scotch of the World” and it lists the awards that they have received. It says that “From London to Capetown and from Perth to Singapore, Dewar’s White Label is honoured as a seasoned campaigner. Its fame has pushed beyond the borders of the Empire to win more than 60 medals for distinguished service. Command Dewar’s White Label and soda…and be “At Ease”. At the bottom are pictures of two different bottles, the White Label which is said that it is eight years old, and the other is No Plus Ultra which is advertised as being 12 years old.
Source: October 1938 Town & Country.
