Description
Three color 10″ x 13″ ad for the Delco Battery for which it is said that it is “Every inch an active storehouse of power!”. This picture in the ad shows someone holding a tape measure to a partially disassembled Delco battery but they are holding it from the 2 inch slot up to the 10 inch. Just a little bit of nonsense. The ad says that “A battery must handle thirty or more jobs in the average car today – and you can depend on a Delco to do it, because every inside inch that ought to be working – is working!. Delco’s are made to save you from battery cares – and nobody can surpass Delco for successful experience in doing just that”. In the bottom left hand side there is a little box that says “Check these Delco features”. These include Full-Size Plates, Power-Ful Case, Generous Liquid Reserve and Exclusive “Expander” Formula.
Source: September 20, 1954 Life magazine.
