Description
Black and white 5 3/4″ x 9″ ad that talks about the Engine Cranking Time and the fact “that one minute is Really Important”. The text explains that this is the most important thing that a battery will have to do, START YOUR CAR, and it probably won’t have to do it for more than one minute a day. It claims that the Delco-Remy Battery is the best battery for the job and reminds us that “Delco Batteries are original equipment on 43% of all new cars sold today”. It also claimed that Delco-Remy was the “World’s Largest Manufacturer of Automotive Electrical Equipment”.
Source: April 1940 Popular Mechanics.
