Description
De Soto – Full color 6 1/4″ x 10″ ad that is a smaller version of the previous ad. The ad contains photos of a Blue-Gray Two-Door driving past a single story house and a Red Four-Door that is easily driving up a hill. The ad headline lets us know that the text will explain “…why it takes 80% less effort to steer this new De Soto and 50% less effort to stop it!”
Source: May 1953 National Geographic.
