Description
Wartime Contributions – Three color 9 1/2″ x 13 1/2″ ad that brings to the reader’s attention some of the many ways that De Soto was helping the Allied cause to win World War II. The ad has a picture of a plane flying over an area that could be a bombed out landscape and the words “Wing Sections by De Soto“ are proudly stamped in red. The text calls for the precision and “faultless workmanship” that is needed for parts used on combat planes everywhere. The ad mentions that, in addition to Plane Wing Sections they are involved in Bomber Fuselage nose and center sections, vital assemblies for anti-aircraft guns and General Sherman Tanks in addition to a variety of manufacturing services. The ad also reminds us that the De Soto / Plymouth dealers are still providing “ample parts and skillful service”.
Source: January 24, 1944 Life magazine.
