Description
De Soto Station Wagons – Full color 9″ x 12″ ad for their 4 Models in station wagons. The ad has a large picture of a Green and White Fireflite Shopper that is stylish enough for a formally dressed couple to use as transportation to an event. In addition to this model it mentions the FireSweep Shopper, the FireSweep Explorer and the Fireflite Explorer. The ad headline claims that “De Soto wagons are bigger, smarter,…and prices start close to the lowest!”. The text talks about some of the features available and there are two smaller pictures at the bottom that show how “Rugged and Roomy” the cargo space is and also mentions the “Rear-facing seat” that was available in the Explorer models. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: April 1957 Better Homes & Gardens.
