Description
Full color 10″ x 13 1/2″ ad for Crisco for Cakes, Pastry & Frying. The ad headline states that “It’s crisp! It’s light! It’s fried in Crisco“, just under a very intense recipe for Fried Chicken Far East Style. The recipe is calling for Crisco to be used during the cooking and using it for the Sauce. This ad says “Yum! Here’s fried chicken at its Sunday best – done up brown in Crisco! Every single piece is scrumptious – so crisp and tender and moist! And so easy to digest. Why not? Crisco itself is digestible! It’s pure…it’s all vegetable. Even doctors – 9 out of 10 of them – say foods fried in Crisco are easy to digest! That’s worth knowing! Because all too often fried foods are heavy and indigestible. So keep on the safe side! Fry foods light and crisp in Crisco, and you can serve heaping helpings without a worry. They’re sure to be digestible! That’s another reason more women use Crisco than any other brand of shortening)”.
Source: October 1950 Woman’s Home Companion.
