Description
Full color 9 1/2″ x 13″ ad has a photo of parents standing outside the bathroom door looking very pleased as their young son stands on a stool brushing his teeth. The ad headline asks the question all parents ask, “How to get your kids to brush.” and the text answers “Truth, not Tricks”. They say that you should explain to your children about what teeth are and explain how some kinds of food will encourage problems including cavities. Then you should explain what a cavity is and what needs to be done to correct one. You are also encouraged to let your kids see that you brush too.
Source: October 8, 1971 Life magazine.
