Description
Full color 10″ x 13 3/4″ ad that is for Crest Mint-Flavored Toothpaste. This ad announces, in very large letters, that “The perfect After-breakfast, after-lunch, after-dinner mint”. The text then tells us “Exactly. Mint-flavored Crest. It’s a mint treat that’s good for your teeth. What could be more perfect? Before we go any further, there’s something you should get very clear at the start. We actually couldn’t care less which flavor Crest toothpaste you use, mint or regular. Our business is fighting cavities, and flavors have nothing to do with that. Our flouride does. But this mint flavor, it’s for you people who think you deserve a little bit of variety in your toothbrushing routine but wouldn’t dream of giving up Crest’s special flouride formula. O.K. Now that we’ve made our position clear, go ahead. Live it up with mint-flavored Crest. We approve. It’s a little change and it’s good for your teeth”.
Source: August 23, 1968 Life magazine.
