Description
Three color 5″ x 13″ ad for their 5-minute and Regular Cereal. The ad has a four frame cartoon of Li’l Abner drawn by Al Capp. The ad has Abner being called on to help save a child who is trapped in a cabin on top of a hill in a snow storm. Abner makes it to the child who gives Abner some Cream of Wheat which perks him up. The last frame shows the child, barefoot and bare-bottomed, pulling Abner to safety on the back of a sled. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: March 13, 1944 Life magazine.
