Description
Full color 9 1/2″ x 13″ ad for their Matte Make-Up. Pictured in the ad is cover girl Averil Crosby as she was on the cover of Ladies Home Journal. The headline claims that this new product from Cover Girl “Lasts all day without a touch-up”. The text discusses what makes this possible and mentions that it is also Medicated and Antiseptic. It was available in 4 glamorous shades at a price of $1.50 each.
Source: September 1963 McCall’s.
