Description
Full color 7 3/4″ x 10 1/2″ ad for their Malt Liquor. There is a picture of an opened can, tab lying next to it and a mug filled to the top, foam and beer. The headline sings “Goodbye bitterness, so long fullness, hello happiness.” and the text relates that, after 6,000 years of basic beer making, in 1951 Country Club came out with a new, totally different recipe. It explains some of the steps that were taken and they feel that any one of the initial creators of beer would be happy with the change.
Source: May 1970 Playboy.