Description
Full color 8″ x 11″ ad that is for Country Club Malt Liquor. This ad demonstrates “disgust, disappointment, frustration” in the biggest sense. The picture shows a man who has taken an empty Country Club can and is crushing it lengthwise. It seems that he should be taking advantage of the headline, “Next time you feel like a couple of beers, have a Country Club.” The ad text clarifies it, “Just one. Even a small one. You’ll find Country Club Malt Liquor twice as satisfying as beer. And half as filling. It’s low in carbonation, so it’s short on head. But long on what you drink malt liquor for. So, instead of wading through a sea of foam, you get right to the action with Country Club. Get with it!”
Source: July 1968 Playboy.
