Description
Black and white 4 3/4″ x 13″ ad for their Clip-On Flip-Up Sunglasses. The ad has a series of four pictures that show the process. The first picture has you “Take your everyday glasses” and the next shows a set of Cool-Ray Polaroid fits-ons. The third picture shows the Cool-Rays on a pair of glasses that a man is wearing and they are screening out reflected glare. The fourth picture shows how they can be flipped up so that you can “Flip them up in shade, down in sun”. The text talks about Polarization telling how it works and says that two sizes will fit all types of eyeglasses. It says that each pair will cost $2.98 and they do have other Fit-Ons from $1.98.
Source: May 1, 1964 Life magazine.