Description
Black and white 10″ x 13 1/2″ ad for their Flex-Fit Sun Glasses. There is a picture of a smiling lady who has a pair of these glasses on her face and she is pulling the arms away from her head in an effort to prove the headline that calls these “The world’s only Sun Glasses that Flex to Fit your Face”. A banner is saying that the “Hidden Spring Action is here” and at the bottom of the page is a display showing how you can “bend ’em” and “shape ’em”. At the side are pictures showing different people wearing them in different activities and the caption calls them Practical!, Smart! and having Unusual Comfort! all for the price of $1.49 a pair which included a carrying case.
Source: May 22, 1950 Life magazine.
