Description
Three color 5 1/4″ x 14″ ad for their Chlorophyll Tooth Paste. There is a picture of a smiling lady squeezing a stream of this tooth paste onto her tooth brush as the headline assures us that “New! Colgate Chlorophyll Toothpaste destroys Bad Breath originating in the Mouth” as opposed to bad breath originating on the feet I assume. The text talks about the Colgate Guarantee, mentions that Chlorophyll is an ingredient appearing in nature and tries to explain why it works. This ad is similar to another of their ads with only one phrase being different.
Source: September 15, 1952 & October 13, 1952 Life magazine.
