Description
Three color 9 1/2″ x 13″ ad for their Toothpaste with Gardol. The ad has pictures of three smiling little boys with the words “I won!” under each of them. The headline asks “Who Really Won…when the latest clinical research on tooth decay compared the two leading toothpastes”. The ad continues by confirming that “You and your family won!” and explains that “Compared with the most widely accepted fluoride brand, Colgate’s Gardol formula achieved the same low number of new cavities”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 24-31, 1963 Saturday Evening Post.
