Description
Three color 9 1/2″ x 13 1/2″ ad for Colgate Dental Cream with Gardol. In this ad there is a picture of a birthday celebration that looks like it is for a young girl. The mother is handing the birthday cake, complete with five candles burning brightly, to a smiling little girl while another young boy is standing there, mouth open, to the right. The ad headline says that you can “Fight Tooth Decay with Colgate. Help Stop Bad Breath All Day” and, below this picture there is another one, that has the same lady saying that “Every mother should give her family the benefits of Colgate with Gardol and its help against tooth decay”. To the right there is another picture showing this lady sharing a kiss with, I have to assume the father, and the ad claims that “Colgate Dental Cream with Gardol cleans your breath while it cleans your teeth. For most people, Colgate instantly stops bad breath originating in the mouth”.
Source: March 14, 1960 Life magazine.